UTM parameters are query values added to a URL so analytics software can identify where a visit came from. Common fields include source, medium and campaign.
Use consistent names
Choose a simple naming convention before creating many links. For example, use consistent lowercase values for a source such as youtube instead of mixing several spellings.
Keep the destination URL valid
The TheTecTricks UTM Builder starts with your normal destination and adds only the UTM values you provide. Test the final link before placing it in a campaign.
Do not put secrets in URLs
Query parameters may appear in browser history, analytics and logs. Never place passwords or confidential credentials inside campaign parameters.